A natural approach to digital marketing

A natural approach to digital marketing

Digital Marketing strategies that work for others are not guaranteed to work for you. What can help is looking at what comes naturally to you.
 

Accountability - the power to transform your business

Accountability - the power to transform your business

Don't get caught in the daily whirlwind leaving your marketing at the bottom of the ‘things to do’ list. Accountability will transform your business.
 

Who the heck are you selling to? Part Two

Who the heck are you selling to? Part Two

Many small business owners aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product or services to people who aren't good potential customers. Here are some tips to help you find your business's ideal customers.
 

Who the heck are you selling to? Part One

Who the heck are you selling to? Part One

As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.

Creative Expo 2017: Who the heck are you selling to?

Creative Expo 2017: Who the heck are you selling to?

Join us next week at Creative Expo 2017!  Taking place at The Weston Auditorium, De Havilland Campus, the University of Hertfordshire on 1st June 2017, this free to attend one-day event provides an excellent opportunity to exhibit, promote and network with like minded people. 

HertsExpo 2017 - Making Connections & Speed Networking

HertsExpo 2017 - Making Connections & Speed Networking

HertsExpo held in 2017 at Shendish Manor, Hertfordshire is a great way to connect with other local businesses. Here’s our report on attending in February.
 

Demystifying Digital Marketing

Demystifying Digital Marketing

Twitter. Facebook. LinkedIn. Instagram. YouTube. Email. With so many different ways to communicate with potential customers, how do you know which one will work best for your small business?  Get on the path to social media success with these quick tips.

How to review an unpredictable year - 7 questions to ask yourself

How to review an unpredictable year - 7 questions to ask yourself

Every year it’s important to review what’s happened and look forward to the year ahead. 2016 with all its unpredictability is no different. Here’s the questions we use to do just that.

How to have success in your online marketing

How to have success in your online marketing

Building a website and online presence takes time and a lot of energy. How do you make sure you are putting your energies in the right areas?

Business vision: who are you accountable to?

Business vision: who are you accountable to?

Every successful entrepreneur or business owner needs to keep evolving and improving both personally and professionally in order to achieve their overall vision – accountability is the only way to achieve this.  Who are you accountable to?

How to stand out from your competitors

How to stand out from your competitors

What’s your unique point of difference? We look at fours ways to help you stand out from the crowd.

Embracing change - now we are five!

Embracing change - now we are five!

As we celebrate our fifth year in business we share some of the changes we’ve embraced to set us up for the next five years and beyond...

 

 

Branding is not just for big business

Branding is not just for big business

It’s easy to relegate branding to the category of ‘big business’ as if it doesn’t have an impact on you - a small business. It does. We explain why you should take note if you want to separate your business from the competition.

The power of brand clarity

The power of brand clarity

You know your brand is a bit of a muddle. People tell you. You know you need clarity but you're not sure how to get it. Read on to find out how businesses like yours can move from cloudiness to Clarity.

Vision: the importance of 'less but better'

Vision: the importance of 'less but better'

It’s easy to fall into the trap of pursuing many things so that you don’t miss out on new opportunities. But having a strong vision allows us to pursue ‘less but better’. Here’s why it’s important.

Website costs: why you need to invest in knowing what you want

Website costs: why you need to invest in knowing what you want

The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.

Staying the course: 4 key reasons to push ahead with your vision

Staying the course: 4 key reasons to push ahead with your vision

It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.

Web design: 5 essentials to appointing the right supplier

Web design: 5 essentials to appointing the right supplier

To ensure your website project is a success, you need to have some clear elements in place. Take a look at our 5 essentials to appointing the right supplier to deliver a successful project.

Business direction: 4 key reasons to involve your team

Business direction: 4 key reasons to involve your team

Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction.