Vision: the importance of 'less but better'

In ‘Essentialism - The Disciplined Pursuit of Less’, Greg McKeown describes two situations. The first is when –as business owners and entrepreneurial people– we can find ourselves pursuing a great many things, often to the detriment of quality.

It is impossible to pursue multiple things and for each to retain the very highest quality, as much as we might like to think otherwise. I certainly have been trying to fool myself on this idea for much of my life.

It's easy to fall into. We have so many demands on our time, decisions to make, ideas we feel we need to make happen before someone beats us to it. We may have our staff to manage, rotas to set, blogs to write, meetings to attend, suppliers to manage or appoint, problems to solve, new clients to chase, or bills to pay. The list is endless.

Yet despite all that we're scared of missing THAT opportunity, which may never come around again. I was working from my regular Wednesday workspace –Ziferblat in Shoreditch, London– recently and got chatting to another business owner who relayed just that. She was so busy pursuing every opportunity that came her way, as she didn't want to miss out on any of them. It's a natural tendency to say yes, but it takes discipline to say no.

The second situation is characterised by having one clear vision and pursuing it relentlessly. Our newfound focus allows us to filter every idea we have and every opportunity that comes our way using this vision to determine whether or not it is the right use of our time. As Greg McKeown says, "Essentialism is not about how to get more things done; it's about how to get the right things done."

So, how do you know what 'the right things' are? Well, it all starts with the vision.

We talk a lot about vision at RMLalchan, here and here for example, and it's no coincidence. We know the importance of it. In fact, there's even a verse in the bible which says "Where there is no vision, the people perish". This is not new knowledge; people realised it over 4000 years ago. 

Vision is vital for:

  • knowing what to pursue and what not to pursue
  • contributing to the world something it does not already have
  • allowing you to be the person you were born to be

If you're still not convinced, here are 5 reasons why vision is so important. 

1. Vision is Direction 

If you don't know where you're going, how do you know when you're going wrong? You don't. It's all guesswork. But with a clear vision, you have a clear direction. This does not mean everything suddenly falls into place. It does for some people, but you still have to pursue your vision with discipline as it won't happen automatically.

2. Vision is focus

With a clear vision, you can filter out the noise and make the right decisions. As we've mentioned already, it's easy to get distracted with all the firefighting you have to do on a daily basis. Without vision, it's easy to let this continue indefinitely. 

3. Vision is authentic 

With YOUR vision, you are pursuing the reason you are alive. Your raison d'être, if you will. There will be no one on the planet who is more qualified to pursue your vision than you. This in itself is very empowering.

4. Vision is empowering

With a clear vision, you will feel more fulfilled in what you do. It is bigger than you. You can become less self-focused and instead more focused on achieving your vision and inspiring others to fulfil it too.

5. Vision is 'less but better'

Having clarity about your vision means you can say no to the things that do not contribute to it. Which means you can now say yes to the things that do. You will now have the time to devote to the things that matter, without the distraction of the things that don't. You are able to work on less, but at a higher quality.

Do 'less but better'

I hope you can see just how important vision is and why it is at the forefront of our Clarity Workshops.

If you don’t have a clear vision, our workshops can help you to get clarity and do 'less but better'. To see which would be the most appropriate for you, book a Clarity Assessment to begin the process.