It’s easy to relegate branding to the category of ‘big business’ as if it doesn’t have an impact on you - a small business. It does. We explain why you should take note if you want to separate your business from the competition.
A good rebrand has the power to positively change the way your customers perceive you, to help you target a new audience. It cannot work miracles. Make sure you're going into it for the right reasons...
There are some common misunderstandings about branding and mistakes made when implementing it. Read on to find out how to avoid them.
Podcasts are a great way to promote your brand and to help build a community. They are easy to produce and you probably have most of the equipment to get started.