audience

Who the heck are you selling to? Part One

Who the heck are you selling to? Part One

As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.

Your target audience is NOT everyone

Your target audience is NOT everyone

Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.