brand

How to stand out from your competitors

How to stand out from your competitors

What’s your unique point of difference? We look at fours ways to help you stand out from the crowd.

Staying the course: 4 key reasons to push ahead with your vision

Staying the course: 4 key reasons to push ahead with your vision

It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.

Business direction: 4 key reasons to involve your team

Business direction: 4 key reasons to involve your team

Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction. 

Brand personality and why it’s important

Brand personality and why it’s important

Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.

How we increased traffic to our site by 6000%

How we increased traffic to our site by 6000%

It doesn’t have to cost much to run a small ad campaign to build more traffic to your website. Here we share our experience of running one campaign before Christmas.

Vision – what problem are you solving?

Vision – what problem are you solving?

Really understanding the problem you are solving in your business helps to get to the core of what it is you do, clarifying your vision and enabling you to communicate this clearly. But how do you identify the problem?

How to stop firefighting and deal with future planning

How to stop firefighting and deal with future planning

As a business owner or independent worker you’ll have lots on your plate. How can you stop firefighting and make time to deal with future planning? It’s always the business planning and marketing that gets dropped. Business owner, Richard Lalchan shows you how to keep it on the agenda.

How to extend your brand through podcasting

Podcasts are a great way to promote your brand and to help build a community. They are easy to produce and you probably have most of the equipment to get started.