brand personality

Who the heck are you selling to? Part Two

Who the heck are you selling to? Part Two

Many small business owners aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product or services to people who aren't good potential customers. Here are some tips to help you find your business's ideal customers.
 

Demystifying Digital Marketing

Demystifying Digital Marketing

Twitter. Facebook. LinkedIn. Instagram. YouTube. Email. With so many different ways to communicate with potential customers, how do you know which one will work best for your small business?  Get on the path to social media success with these quick tips.

Branding is not just for big business

Branding is not just for big business

It’s easy to relegate branding to the category of ‘big business’ as if it doesn’t have an impact on you - a small business. It does. We explain why you should take note if you want to separate your business from the competition.

The power of brand clarity

The power of brand clarity

You know your brand is a bit of a muddle. People tell you. You know you need clarity but you're not sure how to get it. Read on to find out how businesses like yours can move from cloudiness to Clarity.

Website costs: why you need to invest in knowing what you want

Website costs: why you need to invest in knowing what you want

The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.

Staying the course: 4 key reasons to push ahead with your vision

Staying the course: 4 key reasons to push ahead with your vision

It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.

How to write a rock solid website brief

How to write a rock solid website brief

Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.

Brand personality and why it’s important

Brand personality and why it’s important

Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.

Values - how to connect with the right customers

Values - how to connect with the right customers

Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...

How to stop firefighting and deal with future planning

How to stop firefighting and deal with future planning

As a business owner or independent worker you’ll have lots on your plate. How can you stop firefighting and make time to deal with future planning? It’s always the business planning and marketing that gets dropped. Business owner, Richard Lalchan shows you how to keep it on the agenda.