As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.
The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.
Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction.
A good rebrand has the power to positively change the way your customers perceive you, to help you target a new audience. It cannot work miracles. Make sure you're going into it for the right reasons...
It doesn’t have to cost much to run a small ad campaign to build more traffic to your website. Here we share our experience of running one campaign before Christmas.
Many people only start thinking holistically about branding for their business when they have a website (re)designed. That’s because it can be a maze to navigate. But there is a way you can chart your path to clarity.
2015 into 2016. It’s been an encouraging year for RMLalchan as we transitioned from ‘web and graphic design’ to our new focus of ‘clarity, strategy, action’ and launched our brand new Clarity Assessment product.
I’ve had many conversations with both frustrated clients and frustrated customers not understanding each other. Often this is due to a lack of clarity around the original idea, but it doesn’t have to be this way.
It can be exciting having a logo or website (re)designed for your business. Naturally you want something tangible as soon as possible, but many customers aren’t ready to have a website or logo commissioned as they don't have enough clarity on their vision. So the question you really need to ask is: are you ready? Here’s how you check.
Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.
There are some common misunderstandings about branding and mistakes made when implementing it. Read on to find out how to avoid them.