branding

Who the heck are you selling to? Part One

Who the heck are you selling to? Part One

As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.

Branding is not just for big business

Branding is not just for big business

It’s easy to relegate branding to the category of ‘big business’ as if it doesn’t have an impact on you - a small business. It does. We explain why you should take note if you want to separate your business from the competition.

The power of brand clarity

The power of brand clarity

You know your brand is a bit of a muddle. People tell you. You know you need clarity but you're not sure how to get it. Read on to find out how businesses like yours can move from cloudiness to Clarity.

Website costs: why you need to invest in knowing what you want

Website costs: why you need to invest in knowing what you want

The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.

Business direction: 4 key reasons to involve your team

Business direction: 4 key reasons to involve your team

Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction. 

How we increased traffic to our site by 6000%

How we increased traffic to our site by 6000%

It doesn’t have to cost much to run a small ad campaign to build more traffic to your website. Here we share our experience of running one campaign before Christmas.

Your target audience is NOT everyone

Your target audience is NOT everyone

Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.