It’s easy to fall into the trap of pursuing many things so that you don’t miss out on new opportunities. But having a strong vision allows us to pursue ‘less but better’. Here’s why it’s important.
The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.
It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.
Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction.
A good rebrand has the power to positively change the way your customers perceive you, to help you target a new audience. It cannot work miracles. Make sure you're going into it for the right reasons...
Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.
Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.
It doesn’t have to cost much to run a small ad campaign to build more traffic to your website. Here we share our experience of running one campaign before Christmas.
Many people only start thinking holistically about branding for their business when they have a website (re)designed. That’s because it can be a maze to navigate. But there is a way you can chart your path to clarity.
2015 into 2016. It’s been an encouraging year for RMLalchan as we transitioned from ‘web and graphic design’ to our new focus of ‘clarity, strategy, action’ and launched our brand new Clarity Assessment product.
Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...