The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.
It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.
Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.
Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...
Really understanding the problem you are solving in your business helps to get to the core of what it is you do, clarifying your vision and enabling you to communicate this clearly. But how do you identify the problem?
It can be exciting having a logo or website (re)designed for your business. Naturally you want something tangible as soon as possible, but many customers aren’t ready to have a website or logo commissioned as they don't have enough clarity on their vision. So the question you really need to ask is: are you ready? Here’s how you check.
Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.