customers

Website costs: why you need to invest in knowing what you want

Website costs: why you need to invest in knowing what you want

The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.

Staying the course: 4 key reasons to push ahead with your vision

Staying the course: 4 key reasons to push ahead with your vision

It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.

Brand personality and why it’s important

Brand personality and why it’s important

Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.

Values - how to connect with the right customers

Values - how to connect with the right customers

Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...

Vision – what problem are you solving?

Vision – what problem are you solving?

Really understanding the problem you are solving in your business helps to get to the core of what it is you do, clarifying your vision and enabling you to communicate this clearly. But how do you identify the problem?

Your target audience is NOT everyone

Your target audience is NOT everyone

Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.