A good rebrand has the power to positively change the way your customers perceive you, to help you target a new audience. It cannot work miracles. Make sure you're going into it for the right reasons...
Many people only start thinking holistically about branding for their business when they have a website (re)designed. That’s because it can be a maze to navigate. But there is a way you can chart your path to clarity.
2015 into 2016. It’s been an encouraging year for RMLalchan as we transitioned from ‘web and graphic design’ to our new focus of ‘clarity, strategy, action’ and launched our brand new Clarity Assessment product.
I’ve had many conversations with both frustrated clients and frustrated customers not understanding each other. Often this is due to a lack of clarity around the original idea, but it doesn’t have to be this way.
It can be exciting having a logo or website (re)designed for your business. Naturally you want something tangible as soon as possible, but many customers aren’t ready to have a website or logo commissioned as they don't have enough clarity on their vision. So the question you really need to ask is: are you ready? Here’s how you check.
There are some common misunderstandings about branding and mistakes made when implementing it. Read on to find out how to avoid them.