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How to write a rock solid website brief

How to write a rock solid website brief

Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.

Your target audience is NOT everyone

Your target audience is NOT everyone

Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.