Small business owners can often act under the false assumption that the rest of the team are already clear on the vision and direction the business is going in. Many times, this simply isn't the case. And if staff don't understand, how will your customers? This post gives 4 reason to involve staff in vision and direction.
Many people only start thinking holistically about branding for their business when they have a website (re)designed. That’s because it can be a maze to navigate. But there is a way you can chart your path to clarity.
Really understanding the problem you are solving in your business helps to get to the core of what it is you do, clarifying your vision and enabling you to communicate this clearly. But how do you identify the problem?
Is your website getting visitors to take action? Are they taking the actions that you want? Here are a few questions you need to ask, to help you assess how well your site is working for you.
As a business owner or independent worker you’ll have lots on your plate. How can you stop firefighting and make time to deal with future planning? It’s always the business planning and marketing that gets dropped. Business owner, Richard Lalchan shows you how to keep it on the agenda.