target audience

Who the heck are you selling to? Part Two

Who the heck are you selling to? Part Two

Many small business owners aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product or services to people who aren't good potential customers. Here are some tips to help you find your business's ideal customers.
 

Who the heck are you selling to? Part One

Who the heck are you selling to? Part One

As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.

Creative Expo 2017: Who the heck are you selling to?

Creative Expo 2017: Who the heck are you selling to?

Join us next week at Creative Expo 2017!  Taking place at The Weston Auditorium, De Havilland Campus, the University of Hertfordshire on 1st June 2017, this free to attend one-day event provides an excellent opportunity to exhibit, promote and network with like minded people. 

Demystifying Digital Marketing

Demystifying Digital Marketing

Twitter. Facebook. LinkedIn. Instagram. YouTube. Email. With so many different ways to communicate with potential customers, how do you know which one will work best for your small business?  Get on the path to social media success with these quick tips.

The power of brand clarity

The power of brand clarity

You know your brand is a bit of a muddle. People tell you. You know you need clarity but you're not sure how to get it. Read on to find out how businesses like yours can move from cloudiness to Clarity.

Website costs: why you need to invest in knowing what you want

Website costs: why you need to invest in knowing what you want

The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.

Staying the course: 4 key reasons to push ahead with your vision

Staying the course: 4 key reasons to push ahead with your vision

It can take great courage to push ahead with your newly discovered clarity on your business direction. Many of us can have a tendency to let fear drive us to 'stick with what we know'. This post encourages you to push through this fear to 'risk' your new found success.

How to write a rock solid website brief

How to write a rock solid website brief

Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.

Brand personality and why it’s important

Brand personality and why it’s important

Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.

Values - how to connect with the right customers

Values - how to connect with the right customers

Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...

How to stop firefighting and deal with future planning

How to stop firefighting and deal with future planning

As a business owner or independent worker you’ll have lots on your plate. How can you stop firefighting and make time to deal with future planning? It’s always the business planning and marketing that gets dropped. Business owner, Richard Lalchan shows you how to keep it on the agenda.

5 mistakes to avoid to make your web content shine

Avoiding these 5 common mistakes can make your website content shine.

6 Key Considerations when Successfully Commissioning a Website

I've been working on websites on and off for the last 17 years. These 6 key considerations are gleaned from that experience to help you when you come to commission a website -or redesign your site, look to develop an app -or other design project.