The cost of having an effective website is often seen as too high for smaller businesses, leading to the most important phase of the project –the discovery phase– being so cut back it’s effectively useless. Investing in having clear objectives and goals will ultimately save you money in the long run. Here’s why.
To ensure your website project is a success, you need to have some clear elements in place. Take a look at our 5 essentials to appointing the right supplier to deliver a successful project.
A good rebrand has the power to positively change the way your customers perceive you, to help you target a new audience. It cannot work miracles. Make sure you're going into it for the right reasons...
Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.
Is your website getting visitors to take action? Are they taking the actions that you want? Here are a few questions you need to ask, to help you assess how well your site is working for you.