Target Audience

Who the heck are you selling to? Part Two

Who the heck are you selling to? Part Two

Many small business owners aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product or services to people who aren't good potential customers. Here are some tips to help you find your business's ideal customers.
 

Who the heck are you selling to? Part One

Who the heck are you selling to? Part One

As a small business not having clarity on your target audience means you end up spending your time and energy talking to the wrong people. This blog series aims to shed light on how to define your target audience and communicate authentically to grow your business.

Creative Expo 2017: Who the heck are you selling to?

Creative Expo 2017: Who the heck are you selling to?

Join us next week at Creative Expo 2017!  Taking place at The Weston Auditorium, De Havilland Campus, the University of Hertfordshire on 1st June 2017, this free to attend one-day event provides an excellent opportunity to exhibit, promote and network with like minded people. 

How to have success in your online marketing

How to have success in your online marketing

Building a website and online presence takes time and a lot of energy. How do you make sure you are putting your energies in the right areas?

Your target audience is NOT everyone

Your target audience is NOT everyone

Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.