Have you ever been tendering for your website only to receive three extremely varied estimates? Often this is due to not having a rock solid brief. So read on to see how you can write one.
Imagine if you had customers who loved your brand so much, they were willing to pay more and travel further just to make sure they did business with you? That’s what having a strong brand personality can do. Here are some things to help develop yours.
It doesn’t have to cost much to run a small ad campaign to build more traffic to your website. Here we share our experience of running one campaign before Christmas.
Many people only start thinking holistically about branding for their business when they have a website (re)designed. That’s because it can be a maze to navigate. But there is a way you can chart your path to clarity.
2015 into 2016. It’s been an encouraging year for RMLalchan as we transitioned from ‘web and graphic design’ to our new focus of ‘clarity, strategy, action’ and launched our brand new Clarity Assessment product.
Understanding your values –your belief system in action– will help you connect with the right customers, suppliers and partners helping you achieve your wider goals. But how do you go about identifying your values? Read on...
I’ve had many conversations with both frustrated clients and frustrated customers not understanding each other. Often this is due to a lack of clarity around the original idea, but it doesn’t have to be this way.
Really understanding the problem you are solving in your business helps to get to the core of what it is you do, clarifying your vision and enabling you to communicate this clearly. But how do you identify the problem?
Is your website getting visitors to take action? Are they taking the actions that you want? Here are a few questions you need to ask, to help you assess how well your site is working for you.
It can be exciting having a logo or website (re)designed for your business. Naturally you want something tangible as soon as possible, but many customers aren’t ready to have a website or logo commissioned as they don't have enough clarity on their vision. So the question you really need to ask is: are you ready? Here’s how you check.
As a business owner or independent worker you’ll have lots on your plate. How can you stop firefighting and make time to deal with future planning? It’s always the business planning and marketing that gets dropped. Business owner, Richard Lalchan shows you how to keep it on the agenda.
Who is your business is targeted at? What exactly do you know about them? Your target audience is NOT everybody. Read on to see how to understand your audience so you can develop the right messages that connect with them and increase sales.
Ian Christie of IC Works help us get our heads around GoogleAdWords and Remarketing, tools to help your website generate traffic and become a success.
Although it may not be possible to make your website 100% immune to hacks, the key to protecting your online presence is to make it as difficult as possible for the hackers to succeed. Here we’ve compiled our five top tips for you to help make sure you’re protected.
In recent years we've been finding ourselves recommending WordPress for web builds for some specific scenarios. Take a look why.
Want to make sales direct from your website, without all the bells and whistles of a full ecommerce solution? Take a look at our review of two great services.
The About page is usually one of the highest viewed pages on a site. So how do you make sure it's working for you? We take a look at what makes a great About page.
Blogs are an increasingly important way to market your business, yet many don't use them. Here's ten reasons why you should.
A landing page is simply any page on your website that a visitor is sent to directly –usually through an advertising campaign, sponsored post or a newsletter– and that has a specific call to action. But how can you use them effectively? We delve into the art of landing pages.
Most people start out with good intentions when they first develop their website’s content. However, over time – as more and more is added – it’s easy to forget to do an audit. Here's some practical tips on how you can get yours underway.